About us
Nine years of meal plans, under other people’s names.
SmartEat is the nutrition engine behind coaches, gyms, shops and creators. Their clients see their brand and never ours, which is the entire idea.
- 35,000+
- meal plans delivered
- 2,200+
- trainers and businesses
- 9 years
- of the same engine
- NASM
- coaches built the math
Where the plans come from.
We have been building weekly meal plans since 2017. The math was worked out with NASM-certified coaches, and every dish in the catalog is checked by hand before a client can be given it.
What changed is whose name is on the result. Instead of selling an app to eaters, we hand the whole thing to the person who already has their trust: you get your own page, your clients answer a few food questions, and a week of real meals comes back with a grocery list, under your brand.
You decide how involved you are. Look at each plan before it goes out or let it go straight away, cover the cost yourself or let clients subscribe. Those two answers are the whole configuration.
What we promise partners.
Your brand, everywhere
The page, the questions, the plan, every email, the web address. Our name appears nowhere your clients look.
Your clients stay yours
We never market to them, never cross-promote, never sell their data. Every email they get comes from you, not us.
Honest numbers
Money examples on this site are labeled hypothetical, because they are. We do not promise results, ours or yours.
General wellness, not medicine
Plans are built only from foods each client picks. We are not medical nutrition therapy and we do not serve clinical cases.
What partners say.
“I added over $1,000/mo without a single extra hour of work.”
Every client was asking me what to eat. SmartEat let me offer real meal plans under my brand in a minute.
“Retention is up 40% since I started using SmartEat.”
I was losing online clients to apps like MyFitnessPal. Now I send them my link — they get better plans and I get paid monthly.
“15 members subscribed in the first week — that's $600/mo I wasn't making before.”
The white-label branding is a game changer — clients think we built it.
Questions
Short, honest answers. Anything missing? Ask us.
Getting started
How long does setup take?
About a minute: sign up, add your name and photo or logo, and your link is ready. No credit card, no sales call.
Do I need a nutrition certification?
No. Plans are general-wellness meal plans built from foods your client picked and fitted to their targets. Not medical nutrition therapy; we don't serve clinical cases.
Can I try it on myself first?
Yes — and we recommend it. Fill out your own page with the email you registered with and see exactly what a client sees.
Your clients
What does a client actually get?
A flexible weekly meal plan built from real dishes with checked portions, fitted to their targets and made only from foods they picked. Every week comes with a grocery list grouped by store department. They can swap any sample meal and the targets re-balance.
How long does it take a client?
About three minutes on a phone. One question per screen, no typing where a tap works.
Do plans handle allergies?
Plans are built only from foods a client explicitly picks — that's the honest framing. We don't offer an allergen-exclusion feature and never claim allergen safety; clients should check every label.
Money
Can some clients pay while I cover others?
Yes. You can have more than one page: one where clients subscribe, another you cover yourself. Add pages anytime.
When am I charged for credits?
A credit is one client for one month. You are charged one credit when you open a client's full plan; the free plan preview costs you nothing. After that the client's month renews for one credit while you keep it on.
When do I get paid on client subscriptions?
Automatically, through Stripe, on its regular payout schedule. SmartEat keeps a flat $10 per subscription; the rest goes to your connected account.
What about refunds?
Clients have a 7-day free trial, so nobody is charged without having used the full product. Refund requests go to support and are decided case by case.
What about sales tax?
Client subscription prices are shown before tax; tax is calculated at checkout. Your share is computed on net-of-tax revenue.
Your brand
Do my clients see SmartEat?
Never. Your name, your photo or logo, your colors: on the questions, the plan and every email. The web address is yours too.
Do you email my clients?
Every email carries your name; you can see and switch off the marketing-class sequences in your cabinet. No SmartEat branding, no cross-promotion, no data selling. Your clients only ever hear from you.
Health & safety
Is this medical advice?
No. SmartEat provides general wellness information, not medical advice. Plan pages carry a plain disclaimer asking clients to consult a professional, especially if pregnant, nursing, or managing a condition.
Who do you not serve?
Dietitians, clinical nutritionists, telehealth and medical-wellness providers — their clients expect medical nutrition therapy, and that's outside what a generated plan should claim to be.
Still reading? Try it instead.
Free to start. Set up takes about a minute.
No credit card · No contract